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If You Can’t Beat It, Reclaim It (UPDATED)

When the market made a giant transition to digital photography, Kodak had some major rebranding to do. At the Aberdeen Group CMO Summit last year, Jeffrey Hayzlett, now chief marketing officer and vice...

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Social Media Maturity Model: Information Wants to Find You

By Larry Ritter, senior vice president & general manager, Sage CRM Solutions. CRM magazine's Social Media Maturity Model illustrates how the very nature of exchanging information is changing,...

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