If You Can’t Beat It, Reclaim It (UPDATED)
When the market made a giant transition to digital photography, Kodak had some major rebranding to do. At the Aberdeen Group CMO Summit last year, Jeffrey Hayzlett, now chief marketing officer and vice...
View ArticleSocial Media Maturity Model: Information Wants to Find You
By Larry Ritter, senior vice president & general manager, Sage CRM Solutions. CRM magazine's Social Media Maturity Model illustrates how the very nature of exchanging information is changing,...
View Article
More Pages to Explore .....